EPISODE 179: Share Your Company Posts (They Say)

Today we are talking about one of the lies Direct Sellers are being told. There are four big lies, but today we are focusing on lie #2. The second lie you, as a Direct Seller, are being told is all you need to do is share your company's posts and put your product first. This is not true my friends! It is so tempting to copy what everyone else is doing, but when you share other people's images and writings they have created, it's not your brand. Let’s dive in today and talk about branding yourself and setting yourself apart from everyone else.

In today’s episode we talk about:

One of the Lies Direct Sellers are being told - There are four big lies Direct Sellers are being told.
- Lie #1: Everyone and anyone is your ideal customer.
- Lie #2: All you need to do to be successful is to share your company’s post and put your product first.
- Lie #3: Parties are the only way to grow their business.
- Lie #4: You have all the tools, this is an easy business.
People follow you for you. No matter what you sell, or what you do, people are going to follow you.
When you speak their language, powerful things happen!
Your branding sets you apart from every other direct seller. Your audience is drawn to you! Not your product or business plan, but YOU.
People don’t care as much about your product as they do about who you are.
Building your brand helps you connect with them on a deeper level.
Branding is also your messaging. What you say to your ideal customer and your content, are all so important!
Understand what your messaging is and learn how to make it valuable and help you stand out.
It's not about the product but how you can serve your customer on a deeper level and how you can solve a problem for them.
The connection should be first and foremost, not the selling of the product, that will come!
When there is more than just your product and the pieces of content your company creates, and you add value, that is when the magic happens!
It's all about building relationships and taking the time to connect on a deeper level.
What problem can you solve for your ideal customer? Dig Deep.
What value can you bring to their lives?