EPISODE 173: Engagements Aren't Just for Weddings

EPISODE 173: Engagements Aren't Just for Weddings

Today we are talking about engaging your customers, prospects, team members, and your audience in general. You have to engage with your people so they can get to know you! Let’s talk about how to do it together in today’s episode.

In today’s episode we talk about:

The 3rd System in the “Aces” Framework
- Attract
- Convert
- Engage and Connect
- Serve
How do you engage your customers? How do you start and build these relationships?
Think about customers/potential customers. What can you do to engage and connect with them?
One tool is Email - send an email once a week - one that is about connecting and nurturing your audience.
Email is also a great way to help guide new team members and a great way to stay in touch with your team.
Having a sequence of 4-6 emails that help guide new team members through the onboard process, helps them feel connected and gives them the opportunity to respond and ask questions.
Social Media is another way to engage, but it shouldn’t be your only tool.
When you share content on social media (live, post, reel, etc) and get comments - Respond!
If someone likes your page - message them and engage, but make it personal - get to know your audience!
Don’t rely on social media to be the only way to engage your team
Know who your ideal customer is, and start creating opportunities to engage with them, to motivate, to inspire, to entertain. Start the conversation!
Think of ways to add value to your ideal customer and create engagement. (Challenges that give them something to do each day)
With your team, run contests and give them opportunities for coaching.
Give them opportunities to engage to grow and learn.
The key is to have a consistent system in place to engage. (email once a week, 5 reels a day, one podcast a week, etc)
How do I engage my ideal customer, my customer, my team. Have a plan and focus on what works.