EPISODE 69
Creating Content for Your Business with Kyle Draper
Creating Content for Your Business - Episode 69
With so many businesses being forced to utilize virtual options during this pandemic, it is a great time to leverage video to help grow YOUR business. Don’t be intimidated by the camera or overthinking your content, you ARE your brand all the time!
In this episode, Rachel Perry invites Empowerment and Content Coach, Kyle Draper to the podcast to breakdown “passive branding” to help you create content for your brand and feel empowered to share it through video. Kyle will help you navigate the many changes that are heading your way or have already arrived on Facebook, so you will find it easy and entertaining for your customers to connect relationally through video. Don’t miss this episode so you can literally see your business through a new lense!
Show Highlights:
At 3:11 – Welcome to Kyle Draper
At 4:32 – Video is a mirror
At 6:30 – Get yourself in front of people
At 7:00 – Passive Branding
At 8:52 - You are your brand all the time
At 11:30 – You need to be intentional
At 11:50 – Don’t overthink it!
At 12:22 – We are prone to “say things” instead of “tell stories”
At 14:50 – The 2 reasons you struggle with content
At 15:49 – Your people want YOU!
At 17:00 – Book recommendation from Kyle
At 17:50 – Know who your ideal client is
At 18:40 – Shout out to Premier Designs
At 19:25 – Get focused!
At 21:33 – Changes coming to Facebook
At 24:50 – You can be relational through video
At 29:55 – Focus on educating, not selling
At 30:19 - Successful people don’t have time to beg!
Links:
FREE Step-by-Step Guide to Customer Follow-Up
Direct Seller’s Community FREE Facebook Group
Subscribe & Review in iTunes:
Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m gonna bring it and if you’re not subscribed there’s a good chance you’ll miss all the goodness. Click here to subscribe in iTunes!
Oh, and hey… I would be honored if you’d leave me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in an read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you SOOOOO much!
xx Rachel
Connect With Kyle
Hang Out With Rachel:
Find me on Instagram - @rachelaperry
Find me on Facebook - @racheladamperry
Or click the button below to join my FREE Facebook group!!