EPISODE 55
Myth: My Product Is For Everyone
MYTH: My Product Is For Everyone
As direct sellers, we all tend to think our products can benefit everyone, but that’s not always the case. People have different problems, wants, and goals, which means what they need to get there is different too. Narrowing down your niche and ideal client is the first and most important step in marketing your product.
In this episode, Rachel Perry shares strategies you can use to not only identify your target customer but how to speak their language to attract them to your product.
Join Rachel in this episode if you’re looking to reach your ideal customers and take your direct selling business to the next level.
Show Highlights:
At 2:20 – Branding to attract your ideal customer
At 4:00 – Why everyone is not your ideal customer
At 10:40 – The importance of knowing your ideal customer
At 16:00 – Using language and marketing that resonates with your target customer
Show links-
Waitlist for Wealth + Worth Builders
Branding and Content Checklist for Direct Sellers
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xx Rachel
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